კონფერენცია

∘ Nana Lukhutashvili ∘ Mariam Denosashvili ∘
THE PERSPECTIVES OF CRUISE TOURISM IN ADJARA

Summary

In the article, it is said that interest in Batumi as a Black Sea cruise destination is steadily increasing. Batumi Sea Port has an opportunity to fulfill the needs and demands of customers by means of the marine passenger, dry cargo, Container, and the railway ferry and oil terminals.

There is described the history of Batumi and Batumi Port development of from 3BC to nowadays, the advantageous strategic, natural and geopolitical location of the port of Batumi. There is talked about the strategy of cruise tourism development from 2012 to the 2015 year. In the article, there is mentioned that currently, cruise ships are not visiting Batumi Sea Port, what is partly a result of geopolitical situation, but mainly- inappropriate infrastructure for cruise ships, marketing activities and promotion.

In conclusion, it is said that to activate the strategy for cruise tourism development, a series of measures were to be implemented by the local and central government.

Key Words: Cruise tourism, Batumi Port, Strategy of development.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Nana Lukhutashvili ∘ Mariam Denosashvili ∘ THE PERSPECTIVES OF CRUISE TOURISM IN ADJARA Summary In the article, it is said that interest in Batumi as a Black Sea cruise destination is steadily increasing. Batumi Sea Port has an opportunity to fulfill the needs and demands of customers by means of the marine passenger, dry cargo, Container, and the railway ferry and oil terminals. There is described the history of Batumi and Batumi Port development of from 3BC to nowadays, the advantageous strategic, natural and geopolitical location of the port of Batumi. There is talked about the strategy of cruise tourism development from 2012 to the 2015 year. In the article, there is mentioned that currently, cruise ships are not visiting Batumi Sea Port, what is partly a result of geopolitical situation, but mainly- inappropriate infrastructure for cruise ships, marketing activities and promotion. In conclusion, it is said that to activate the strategy for cruise tourism development, a series of measures were to be implemented by the local and central government. Key Words: Cruise tourism, Batumi Port, Strategy of development.